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The Aims and Objectives of the Charity are fourfold

1) Raising Awareness & Reducing Stigma

Create greater awareness of the causes of suicide and the prevalence of suicide amongst young persons.
Raise awareness of the problem in schools and encourage students to talk about the problem with their teachers, family and friends.
Work to remove the stigma of mental illness. It affects the brightest and most brilliant people in our land, and has no regard for background or circumstances.

2) Education

Help parents, teachers and others in close contact with young people, recognise and understand the symptoms and dangers of depression and anxiety.
Encourage schools and universities to put a similar emphasis on the danger of depression and suicide as they do on drugs and sex.
Advance education into the causes of depression and suicide.

3) Increase Available Help

Strive to ensure young people know where to turn for help when depressed or anxious, and make help-lines easily accessible and available to them.
Help provide resources for counseling and psychotherapy.

4) Research

Promote research into the causes and prevention of suicide amongst young persons.